According to a Statista survey of United States-based content marketers, 48% of respondents believe their company is not utilizing existing video to its full potential, 43% cite a lack of in-house video production expertise as a problem, and 40% say a lack of funding for video production is their biggest obstacle to using video in marketing. While each user’s needs are unique, this guide will give you a good overview of what you can expect from each video editing app and how to get the most out of it.Įven though video marketing statistics show the value of this platform in promoting brands, many marketers face challenges when creating this type of content. In this article, we compiled the best video editing apps for 2022. The video editing tools on this list are affordable and easy to learn. With a video editor, one can cut and arrange a video to make it flow better, or add effects to enhance the video. Fortunately, technological advancements have made editing simpler and more accessible with video editing apps.Ī video editing app is any software program that can edit, modify, generate, or manipulate a video or movie file.
Not long ago, producing high-quality videos required professional equipment and skills, and video editing required expensive hardware and software, as well as trained professionals and long hours of work. However, many people believe that video marketing is a costly venture. Video marketing is one of the most widely utilized components of modern marketing, and several businesses have successfully used it to reach a broad audience. It also has native integrations with the Apple ecosystem and other major suites.
It lends to users precise control over how they edit and create videos in exactly the way they want the final output to appear. The best video editing app is Final Cut Pro.